THE ETHENA HAIR CARE GUIDE

HEALTHY HAIR BEGINS AT THE ROOT.

Forget the clutter of a dozen complex products. True hair wellness comes down to the essentials: deep scalp nourishment, clean botanicals, and everyday consistency.

EXPLORE THE RITUAL
THE BASICS

Good hair care starts with the simple things.

Care for your scalp. Nourish your hair. Keep it conditioned. Most importantly, stay consistent.

SCALP CARE
01

SCALP CARE

Start at the root.

A healthy-looking scalp is the foundation of healthy hair.

NOURISHMENT
02

NOURISHMENT

Give your hair what it needs.

Nourish dry-feeling hair with the care it deserves.

CONDITIONING
03

CONDITIONING

Keep it soft. Keep it manageable.

Help soften, smooth, and keep your hair easy to manage.

CONSISTENCY
04

CONSISTENCY

Make it a ritual.

Better hair care comes from making it part of your routine.

The Oiling Ritual

Your step-by-step guide to stronger, shinier hair.

01

Warm the Oil

Gently warm the oil to body temperature. This unlocks the botanical active ingredients, supercharging absorption and creating a deeply soothing, spa-like experience.

Warm the Oil
02

Section & Saturate

Part your hair to expose the scalp, applying the golden elixir directly to the roots. Use slow, intentional circular motions to anchor the ritual.

Section & Saturate
03

Awaken & Stimulate

Continue massaging for 10 to 15 minutes. This invigorates micro-circulation, melting away tension while driving rich nutrients deep into the follicle.

Awaken & Stimulate
04

Steep & Reset

Allow the treatment to work its magic for at least one hour—or leave it overnight for intensive transformation. Wash thoroughly with a gentle cleanser.

Steep & Reset
KNOW YOUR HAIR

WHAT'S YOUR HAIR ASKING FOR?

Dryness, roughness, frizz, or a scalp that needs a little more care — start by understanding what your hair actually needs.
01 —

DRY HAIR

When your hair feels thirsty.
Dry-feeling hair can benefit from a routine focused on nourishment and conditioning.
02 —

ROUGH & DULL

When softness seems to disappear.
A consistent conditioning and oiling routine can help hair feel softer and more cared for.
03 —

FRIZZ & FLYAWAYS

When your hair has a mind of its own.
Nourishment and conditioning can help make unruly hair feel more manageable.
04 —

DRY SCALP

When the roots need attention too.
Scalp care is an important part of a complete hair-care routine.

START WITH WHAT YOUR HAIR NEEDS.

BUILD A ROUTINE AROUND IT.

EXPLORE THE RITUAL →
THE BOTANICALS

MEET THE BOTANICALS BEHIND THE FORMULA.

Eight carefully selected ingredients, brought together in a traditional family hair-oiling formula.
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FROM THE BOTANICALS TO THE BOTTLE.
A 25-year family formula, made for the ritual of today.
THE ETHENA RITUAL

START WITH THE RITUAL.

A traditional family hair-oiling formula, bottled for a new generation.

Ethena Signature Hair Oil

FOUNDERS EDITION • 100ML
A traditional hair-oiling ritual designed to nourish the scalp and condition the hair.
Rs.1,750.00
SHOP FOUNDERS EDITION
BATCH 01 / 100
THE FIRST-EVER ETHENA BATCH
100ML
One bottle of Ethena Hair Oil.
FOUNDERS EDITION
The first-ever Ethena release.
25 YEARS
A family formula refined through generations.
BEFORE YOU BEGIN

QUESTIONS YOU MIGHT BE ASKING.

Hair care can get confusing. Let's keep it simple.

GOOD HAIR CARE DOESN'T NEED TO BE COMPLICATED.
ETHENA · HAIR CARE
8 THINGS WORTH KNOWING

Oiling can be incorporated into your regular routine, but it as advised to use 2-3 times a week.

You should leave the hairoil for 2-3 hours but no more than that, wash thoroughly afterward with your regular shampoo.

Ethena is intended as a hair-oiling ritual. Gently massage it into your scalp and work it through the lengths of your hair for a complete treatment.

A small amount is usually enough to lightly cover your scalp and hair. The exact amount varies depending on your hair length and density—start with less and add more if needed.

Yes. Oiling can be incorporated before washing as part of a traditional pre-shampoo hair-care ritual. Apply, leave in, then wash as usual.

Ethena contains carefully selected botanical ingredients. For the complete ingredient list and details about each botanical, visit our Botanical Ingredients section.

Ethena is designed as a traditional hair-oiling product for regular hair and scalp care. We encourage you to review the ingredient list and patch test if you have sensitivities.

The Founders Edition is Ethena's first-ever release, limited to the first 100 bottles. Each bottle is numbered and represents the beginning of our journey.